Upcoming Web 2.0 Expo New York to Feature Cynergy Executive

WASHINGTON, D.C. (September 10, 2008)

WHO:

Dave Wolf, vice president for Cynergy Systems, Inc., a global leader in Rich Internet application (RIA) design and development

WHAT:

Will present "Why Do Web Sites All Look Alike? Escaping Web 2.0 Design Conformity"

WHERE:

The Jacob K. Javits Convention Center
655 W. 34th Street
New York, N.Y.

WHEN:

Web 2.0 Expo will be held Tuesday, September 16 through Friday, September 19, 2008

"Why Do Web Sites All Look Alike? Escaping Web 2.0 Design Conformity" will be held Thursday, September 18, 2008 from 2:00 p.m. to 2:25 p.m. EDT

DETAILS:

With a countless number of bite size applications that exist with open Application Programming Interfaces (APIs), end-users still see applications that rely on form pushing and list generation interaction models. Delivering experiences beyond forms and lists requires new thinking, design, and technologies that engage users allowing them to visualize data efficiently, with no compromise in performance. Session attendees will learn how Rich Internet Applications (RIAs) aim to deliver high fidelity experiences using new tools and technologies on multiple channels such as Web, mobile, and out-of-home applications. Also to be discussed are the new tools, technologies and considerations of appropriate RIA usage.

To access additional information on Web 2.0 Expo, visit http://en.oreilly.com/webexny2008/public/content/home.

About Cynergy Systems

Cynergy is the global leader in the design and development of Rich Internet Applications specializing in Microsoft Silverlight and WPF as well as Adobe Flex and AIR. Using its proven LookFirst approach to the design and development process, Cynergy has created rich, powerful business and consumer applications for companies across nearly every vertical including healthcare, manufacturing, financial services, and government markets.

Cynergy is privately held and headquartered in Washington, D.C.; the Company's U.S. field operations include Rochester, N.Y., Grand Rapids, Mich., and San Diego, Calif. Cynergy's European operation is based in London, United Kingdom and Copenhagen, Denmark and its Asia Pacific operations are located in Taipei, Taiwan and Sydney, Australia. More information about Cynergy can be accessed at http://www.cynergysystems.com and samples of their work can be found at http://www.cynergytv.com.